Logo Modification
The Jordan Carriers logo, created over 30 years ago, had gradually lost its quality over time. I was tasked with restoring the logo, not only to improve its look but also to ensure it was suitable for signage at their new headquarters in Natchez, Mississippi.
Orientation Rebrand
I rebranded the orientation classroom materials to ensure they were updated and cohesive. This rebranding included the orientation manual, T-shirts, name tent cards for the desks, PowerPoint presentations, and a Natchez campus map to help potential drivers familiarize themselves with the area during orientation.
Mailouts
While working at Jordan Carriers, I assisted with several mailouts sent to over approximately 800 drivers once a month. I designed T-shirts to be included in these mailouts, as well as cards to accompany the other materials we sent out.
Social Media
While at Jordan Carriers, I was also tasked with the social media and creating vibrant, eye-catching visuals that didn't always follow the brand's primary colors of red, black, and white. I created graphics for holidays, national observances, Driver of the Month, Fleet Manager of the Month, and more. Additionally, I posted monthly graphics recognizing drivers who passed their on-the-road inspections, including their names in the clean inspection highlights.
Truck Illustrations
I designed various truck illustrations used in social media graphics and flyers.
Brochure
This brochure was created for drivers to distribute to potential recruits, helping to attract new drivers to Jordan Carriers.
PowerPoint
This PowerPoint was designed for a Jordan employee to use during a training session with fellow team members.
Banners
These banners were placed in the training sheds as reference materials for drivers and instructors during classes.
Flyers
Below are examples of flyers I designed, along with newsletter pages created for our quarterly newsletter sent to employees and drivers.
Miscellaneous
Napkin holder inserts, postcards, mailouts, and email graphics.
